Product Manager - Accessories + Lifestyle


Anywhere Remote only

Full time

$98.2-151.2k (annually)


Mar 14

The Role

On this team you are going to be responsible for defining product requirements for a wide range of accessory products from Camera Accessories to Mounts to Lifestyle products. The Product Manager will own and assist in the product development phases by collaborating with various teams during the research and concept phases.

In addition, the position will help identify key feature opportunities for Cameras, Accessories and / or Lifestyle, document phases of the product and manage tradeoffs involving features, schedule, cost and pricing. The ideal candidate will have experience writing clear and concise product requirements documents and Product Management experience in the consumer electronics and / or outdoor industries. 


What You Will Do

  • Responsible for the Accessory and / or Lifestyle product opportunity identification process - including but not limited to: conducting competitive analysis and market research, distillation of consumer insights, generating business cases and value justifications for Product opportunities. 
  • Responsible for the Accessory and / or Lifestyle product definition process including but not limited to: vision, MVP features, use-cases, prioritizing features, user experience, and product compatibility. 
  • Present opportunities to and drive decisions with the Senior Leadership Team 
  • Collaborate with cross-functional teams (i.e. Engineering, Design, Program Management, Operations, Sales Planning, Marketing, Brand, Sustaining) through the complete product lifecycle 
  • Prioritize product tradeoffs involving features, schedule, cost, pricing, line/value positioning  
  • Inspire internal and external partners with your exceptional presentation skills 
  • Identify opportunities for improving the customer experience on existing products 
  • Identify key feature opportunities for Cameras, Accessories and/or Lifestyle products 
  • Document phases of the product: opportunity briefs, product briefs, Product Requirement Documents (PRDs) 
  • Evaluate new technologies and make recommendations for future products 


Skills We’re Excited About

  • 3+ years of Product Management experience in consumer electronics and / or outdoor industries 
  • BS/BA degree 
  • Proven successful record with cradle to grave Product Management or similar track of Project Management 
  • Experience writing clear and concise requirements documents 
  • Ability to make informed decisions in a fast-paced environment 
  • Laser focus on details 
  • Exceptional presentation skills 
  • Passion and dedication to work in a dynamic and exciting team environment 
  • Expertise with: Excel, Powerpoint, Paper, Word, Slack, Propel (or similar PLM management software) 


Bonus Points For

  • Active participant in use-cases / activities we market to 
  • Experience with Photo and Video camera related product  
  • Experience in multiple consumer electronic product categories 
  • Experience in Soft-goods (bags, apparel, etc) 
  • MS/MA/MBA preferred 


Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)


We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $98,175 - $151,225. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.

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