Senior Content Strategist
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Responsibilities:
Description
Tencent, one of the world’s leading technology companies, is seeking a creative storyteller to drive thought leadership and tell Tencent’s story of innovation and #TechforGood in international markets.
The position is within the Media & Content team in Global Communications, which leads the company’s international media relations, thought leadership, and digital outreach outside of Mainland China.
Key Responsibilities and Expectations
• Develop creative content strategies that align with overall communications objectives and utilizes Tencent’s existing platforms including the corporate website, Twitter, LinkedIn, YouTube, WeChat and other digital media as appropriate.
• Be responsible for the voice, style and quality of the content published in English. Develop and implement guidelines to ensure consistency.
• Establish effective benchmarks and KPIs for the content team.
• Lead cross-team collaboration efforts with various internal stakeholders and external
agencies. Create and optimize team workflows.
• Strategize and implement digital campaigns, ensuring localization appropriate for
different regions and markets.
• Manage resources, including outsourcing, external cooperation, as well as content
creation and pipeline management tools.
• Oversee the monthly content calendar and the production/sourcing of content.
Requirements:
Skills
• Outstanding creative writing and storytelling skills in English.
• Ability to create and manage a rich content calendar and ensure published content is of
high quality and on time.
• Sensitive to media issues in technology and innovation
• Strong ability to build relationships with partners and teammates across linguistic,
cultural, geographic and time differences.
• Team player, with the confidence to take the lead and guide the development of
colleagues.
• Effective project management and organizational skills.
• Creative thinker – both in terms of content and problem solving.
• Able to work under pressure and adapt to a fast-paced work environment.
• Graphic design, video production, digital campaigns, and SEO experience would be a plus.
Qualifications
• At least 5 years of experience as a writer, editor, journalist, or communications
professional at a large agency or multinational company.
• A portfolio showing high-quality content deliverables.
• In-house PR experience is preferred but not required.
• Media relations experience is a plus.
• Related degree preferred but not required.
• Excellent writer and fluent speaker of English.
The base pay range for this position in California is $99,600 to $182,600 per year.
Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.
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