Sr. Director, Web Marketing Campaigns

Microsoft

Anywhere Remote only

Full time

Marketing / Communication / PR

Jan 24

Responsibilities

The Director of Web Marketing will be responsible for helping drive significant customer experience enhancements to the overall GDC web ecosystem, as well as broad-scale web marketing campaigns that transcend our Cloud Solution Areas.  

This is a leadership role that will help drive our Account Based Marketing and Global Engagement Programs workstreams with a cross-functional web team.  The role with help creating a centralized approach and discipline to drive alignment between core GDC priorities and the web experiences in the Microsoft Commercial Business portfolio. This role will work cross-functionally with key partners to create strategies that will drive engagement, lead capture and improve customer satisfaction. This is a key leadership role that will require close collaboration with stakeholders to plan, launch, and enhance the site experience for specific marketing and engagement programs to drive business outcomes.

Role Activities

  • Manage a cross-functional web team driving campaigns the Microsoft Commercial Business website portfolio, including ABM and GEP motions.
  • Key leadership role in helping take the customer experience of our GDC cloud websites to the next level
  • Create cross-Cloud Solutions Area web experience strategies and manage execution for marketing moments, launches and campaigns as prioritized by business partners
  • Interact with business stakeholders to obtain, clarify, and verify requirements and deliverable for projects.
  • Use site metrics, customer data, third party research and other sources inform grounded and insightful web experience briefs.
  • Collaborate with product marketing and Integrated Marketing teams to deliver on defined strategies that create improved leads, trials and engagement metrics.
  • Define and track success metrics to deliver on key site goals and provide post-launch evaluation.
  • Participate in fiscal planning, providing fresh perspective and helping align teams.

General Deliverables

  • Web experience strategy planning
  • Management and support of key ABM and GDC projects
  • Performance reporting/analysis
  • Recommend best practices and optimizations for page content, layout, and design for campaigns, launches and programs
  • Communication with leadership team and partners on program strategy, execution and outcomes

Qualifications

REQUIRED QUALIFICATIONS

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

ADDITIONAL OR PREFERRED QUALIFICATIONS 

  • Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 4+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
  • 5+ years people management experience
  • Strategically focused, anticipates and develops business opportunities and priorities for future action, while being able to focus on achieving concrete business results through marketing execution during the fiscal year
  • Self-starter with experience developing effective customer journeys and web strategy
  • Ability to think strategically, execute effectively, work under deadline pressure across multiple projects
  • Effective leader that can represent the customer point of view and drive quality experiences
  • Excellent communication with ability to create convincing recommendations and presentations
  • General comfort in reporting data on digital experiences
  • Ability to use the site performance tools
  • Adobe Analytics - used frequently; Current dashboards pull data from Adobe, but knowing how to navigate the tool is key
  • PowerBI - dashboards that pull site data from Adobe Analytics
  • Heat map and customer journey tool
  • Usertesting.com – UX survey tool to gain customer feedback
  • Working knowledge of Azure Dev Ops (ADO) tool used to project manage work

 


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