Regional Modern Life Channel Marketing Manager

Responsibilities

Drive readiness, lead execution and earn fans by leveraging Consumer Channel & Partner Marketing strategies and tactics:

·        (20%) Strategic Business Planning: 

o Work with subregion and country teams to create short, medium, and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product lifecycle, tailored to account, partner and, consumer needs

o Integrate activities across PR, Global Ads and Global Media Teams to maximize investments and reach (Marketing Council)

o Agency management, briefings and verification of delivered media plans, acceptance of activities

o Ensure effective and efficient process and tools are in place to localize/trans-create content and scale across channels as appropriate

o Plan retailer account EPIC OPEX and MDF investment allocation

o Define and right-size asset/content support for through-partner marketing based on BG and WW CCSM priorities

o Align with Modern Life teams to build Gaming EPIC solutions outside of Gaming Aisle

o Coordinate Asset/content production for product launch and sustain marketing across Hardware, Games and Services

o Coordinate with Partner Marketing Managers and Content Production Managers to provide real-time feedback to Corp and BG on campaign implementation and effectiveness

(30%) Partner Experiences:

o Work with stakeholders and subject matter experts to activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution

o Build brand advocates among retail sellers by promoting training, evangelism and community engagement platforms

o Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences

o Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences

o Deliver compelling demo experiences through our Retail Demo Experience platforms

o Differentiate Xbox from the competition buy building connected product stories that are locally relevant

o Localize global campaigns & creative to regional nuances and partner requirements

o eCommerce: Facilitate adoption of eCommerce solutions and strategies to modernize Partner eCommerce capabilities

o Amplify brand campaigns through Partner Social and digital and leverage CRM activities to support onboarding and retention efforts. Review and approve thru partner media plans

o Presence: Production of POS and VM materials and coordination of implementation and ongoing maintenance/updates

o Influence: Leverage Training and Evangelism resources and curriculum (Influence) to ensure RSP consumption and support

o Manage Disti marketing support and low-touch executional guidance

(20%) Partner Centricity & Relationship-building:

o Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.

o Develop partner capability assessments to identify key partner opportunities and relationship strategy

o Work with Retailers and Mobile Operators to map out an annual Marketing Plan across all Gaming products

o Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.

o Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(20%) Execution Excellence:

o Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities

o Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones

o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

o Proficient across Microsoft programs, platforms and tools

(10%) Analytics and Insights:

o Analyze performance results against execution activities to identify causals, opportunities and action plans

o Incorporate key insights from accounts to drive informed marketing action plans

o Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Qualifications

Required:

• Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 2+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience
• 2 + years' experience in marketing and execution planning – particularly in Retail Marketing with Consumer Technology products
• 2 + years of building integrated partner marketing plans and campaigns across multiple marketing disciplines

Preferred:

• 3-5+ years of relevant experience in areas listed above 
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• New product launch experience
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking