Marketing Technology Strategist, Apple TV, Sports

Apple

Culver City, CA, USA Remote

Full time

Marketing / Communication / PR

Jan 22

Key Qualifications

  • You're a self-starter who is dedicated and demonstrates creative and critical thinking abilities
  • You’re passionate about digital marketing and marketing strategy
  • You’re ready to innovate new digital marketing solutions and continually optimize legacy solutions
  • Strong interpersonal skills and can communicate clearly and concisely across multiple audiences and partners, including the ability to explain analytical outcomes and technical roadblocks to business terms
  • Experience with cross-functional influence; translating between business owners and technical teams
  • Ability to handle multiple projects and thrive in a very dynamic environment
  • Excellent organizational skills and attention to detail
  • You should exhibit confidence in calling out issues on project status and schedules
  • Strong presentation skills, with the ability to deliver impactful presentations at all levels of the organization
  • Ability to work well under pressure, with validated experience working on complex, international, large-scale, time-critical projects
  • Results-oriented, upbeat and focused with a strong passion to learn and succeed
  • A deep familiarity with the Apple ecosystem of services and hardware (Mac OS X, iOS, Apple TV, Apple Music, iTunes, App Store, iBooks, Podcasts, News, Arcade, etc.)
  • Knowledge of Android and Chrome ecosystems
  • Comfortable working with APIs and explaining those to Sports performance marketing partners as needed
  • Basic understanding of web technologies and CMS systems, in order to draft tools requirement documents and direct work of software engineers

Description

In overseeing the development of marketing tools for Apple TV Sports:

Be part of a team that defines the future direction of the tools and technology serving Sports for the Apple TV and TV+ teams, gathering requirements and distilling the key functionality needed to grow the business.

Main goals include driving subscriptions, promoting Sports with creative tools, and saving resources by finding unique solutions through technology.

Building partner tools to support the Sports Performance Partner program, focusing on asset creation and partner linking tools that build scale while protecting the brand.

Managing requests for Sports web landing pages and working with developers and marketing teams to deliver on schedule.

Support set up, link testing, messaging and reporting for new Sports affiliates, working to help the team deliver Sports and TV+ trials and subscriptions.

Connect with Apple engineering, production support, design, and product marketing to discuss upcoming product launches or changes that will impact marketing and partner tools.

Determine capabilities and limitations of the team, and quantifying associated risks and cost of new projects.

Daily management of the Sports marketing tools roadmap with an external engineering agency and key internal partners.

Develop product briefs and hold weekly meetings to ensure project timeliness and to update teams on progress.

Assist in the setup of tracking and integration of TV and Sports related API’s.

Establish yourself as a resource for TV internal teams and key external partners to help in day-to-day trouble shooting, education, and communication.

Manage the implementation of new Sports partner tools by providing training and crafting documentation for the tools you are responsible for.

Oversee budget and tool performance.

Communicate key information to executives via regular Sports tools reports and launch summaries.

Pay & Benefits

  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $113,500 and $207,000, and your base pay will depend on your skills, qualifications, experience, and location.

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