Education Vertical- Marketing Manager - Contract

LG

Lincolnshire, IL, USA

Full time

Marketing / Communication / PR

Nov 15


THIS ROLE IS CENTERED IN OUR HQ OFFICE IN LINCOLNSHIRE IL, BUT CAN BE SERVED WITH HYBRID/TRAVEL/REMOTE FROM CST ZONE

 

****THIS IS A CONTRACT/TEMP POSITION INITAL DURATION 6-9 MONTHS WITH POSSIBLE EXTENSION ***

ROLE & RESPONSIBILITIES:

 

  • Drive the overall co-marketing mix from social, web, communications, and nurture programs. Also support education customer events, develop engaging content and messaging targeted at US customers. Focus on integration opportunities, awareness and demand generation that benefit both companies.
  • Act as the single point of contacts with LG’s leadership team to organize customer activities, such as customer events and support digital activation and co-marketing for top tier partners. 
  • Collaborate to create collateral and sales enablement tools to accelerate adoption, solution integration, bundling and GTM messaging to drive business results.
  • Work closely with the US marketing stakeholders integrating and customizing digital marketing that maximizes the impact/return across all the touch points created.
  • Develop outcome-oriented, prioritized, creative and data-driven co-marketing initiatives
  • Evaluate and update digital content with the support of the US and Korea marketing colleagues, to ensure customers have up-to-date information & to improve activation and use of key assets.
  • Create new assets and collaboration to position LG Education solutions as the best in class solution along the buyers journey; develop and leverage partner alliances to drive positive customer outcomes
  • Experience auditing/monitoring performance and making optimizations and recommending improvements that will improve LG’s brand standing in the industry
  • Identify customers and partners who are willing to participate in testimonials, case studies, community building, and panels and capture these stories to amplify into different touch points.

 

JOB REQUIREMENTS:

  • Bachelor’s degree (Marketing/Business Degree preferred) with at least 5 years professional experience ideally in a technology marketing role
  • 3+ years’ experience in driving collaborative marketing, co-marketing, Education marketing.
  • EDUCATION OR PUBLIC SECTOR MARKETING EXPERIENCE IS KEY.
  • Thrives with independence, entrepreneurial mindset with a passion for technology and integrating marketing concepts with sales objectives (systems and people)
  • Extensive experience in executing integrated campaigns, with a demonstrated track record of exceptional achievement in marketing for high-tech B2B companies
  • Must be able to interact positively with people, are a clear communicator (being able to translate technical products in compelling manner) and enjoy working cross-functionally and cross-culture
  • Working knowledge of Microsoft Suite, Adobe Creative Suite and outbound systems like Salesforce, Eloqua (or CRM equivalent)

 

LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.

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