Product Marketing Associate Specialist


Brampton, Ontario, Canada

Full time

Marketing / Communication / PR

Nov 3

Canon has been at the forefront of digital imaging solutions for more than 80 years. We’ve established a diverse culture that’s made us a respected and successful industry leader. Canon’s corporate philosophy is Kyosei: all people, regardless of race, religion, or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada’s best employers for diversity.  

Each year, we demonstrate our ongoing commitment to environmental sustainability by participating in programs that support this philosophy and our Environmental Charter. Since 2019, Canon Canada has been named one of Canada’s Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness

We’ve adopted to the new world of work by introducing various workstyles to compliment our philosophy of belonging.  We have high expectations of ourselves – and of you. We expect you to be self-motivated and driven and to contribute from Day 1. We want your career with us to be a journey, and we provide the tools to help you succeed and have a valuable role in Canon’s story.  

We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs, and other perks. 

Come and join our team and reap the rewards as we work to take Canon to the next level!

Product Marketing Associate Specialist – B2B – Hybrid


As the Product Marketing Associate Specialist, you will be the first point of contact and provide technical expertise to our direct and dealer sales channels.


We are excited to offer a new and adaptive way of working that provides flexibility in the workforce while maintaining operational readiness! By blending remote and in-office work, we are able to take advantage of the independence and flexibility that comes with working from home, and the collaboration, teamwork and sense of belonging that comes from working together face-to-face. Our Workstyle Program offers the best of both situations: structure and sociability with independence and flexibility.

Key Responsibilities

  • Creating product launch and promotional materials
  • Initiating product training
  • Developing Sales Support tools and recommending pricing
  • Designing, developing, delivering, and maintaining high impact communication pieces, print samples, and web-based marketing tools
  • Developing product communications (internal) and press releases, including discontinuation announcements
  • Maintaining price books and programs for multiple sales channels
  • Providing support to Channel Sales and Support Teams in resolving inquiries in the field and ensuring they are trained on new products and software
  • Liaising with other Canon sales companies and affiliated industry organizations to gather product information and maintain a high degree of updated knowledge on products

To Succeed, You Will Need

  • Post secondary education, preferable in Marketing
  • Minimum 1 year of product marketing is required
  • Ability to analyze customer requirements, sales margins and provide pricing recommendations
  • Project/process and time management skills are required to plan and execute launches and training and to navigate processes for various tasks
  • Knowledge of Adobe Creative Suite, Excel and PowerPoint
  • French is considered an asset

Why Join?



  • This position offers a Hybrid work schedule. You will be required to be in the office Mondays and Wednesdays each week, with the ability to work from home for the remainder of the week (subject to specific business needs requiring office attendance)
  • When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools


  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!


  • Free coffee and snacks
  • On-site cafeteria and outdoor patio
  • Employee gym and fitness centre
  • Employee referral program
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
  • Community involvement


  • Canon is committed to the health and safety of our employees, customers and communities.
  • By monitoring public health conditions and following local COVID-19 guidelines, we are taking necessary precautions and putting the safety of our employees and candidates first. A critical component of our workplace safety program includes our COVID-19 vaccination policy. Employees are required to be fully vaccinated and must provide Canon with proof of vaccination or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace. Canon will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment.

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