Field Marketing Manager, Public Sector


Washington, DC, USA

Full time

Marketing / Communication / PR

Sep 20

The impact you will have:

  • Continue to execute on and build out the 2022-2023 Public Sector Field Marketing strategy based on the allocated budget and targets
  • Develop a plan comprised of programs such as practitioner workshops, executive events, 1-few targeted events, 3rd party event sponsorships, 1-1 ABM activities, and other event opportunities that will exceed targets for your region
  • Exceed registration and attendance targets for virtual/live field events
  • Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
  • On budget execution of programs with timely and accurate reconciliation with Finance stakeholders
  • Consistent best practice sharing and optimized conversion rates of all programs
  • Happy regional sales and marketing stakeholders

What we look for:

  • 5+ years' experience managing events, including at least 1-3 years running field marketing events
  • Experience running other field programs beyond physical events (webinars, 3rd party event sponsorships, email campaigns, direct mail, etc.)
  • Experience working with a direct sales team and regional channel partners
  • Experience holding event budget authority and managing budgets across an event series
  • Experience having pipeline building responsibility
  • Experience with, Asana, and Marketo (building emails, lists and landing pages)
  • Must be metrics-driven
  • Travel for events will be required (when appropriate)


  • Comprehensive health coverage including medical, dental, and vision
  • 401(k) Plan
  • Equity awards
  • Flexible time off
  • Paid parental leave
  • Family Planning
  • Gym reimbursement
  • Annual personal development fund
  • Work headphones reimbursement
  • Employee Assistance Program (EAP)
  • Business travel accident insurance

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