Director, Global Campaign Strategy
This job is no longer accepting applications.
Directors of Global Campaign Strategist at Collibra are responsible for:
- Define our global marketing campaign strategy, structure and implementation process to drive efficiency, collaboration and customer-centricity into Collibra’s marketing efforts.
- Partner with marketing leadership to set clear measurable goals for programs that comprise a campaign (reputation, demand, engagement, enablement), ensuring they are aligned with the company’s communication and revenue goals.
- Work with Marketing, Product, Customer Success and Sales leaders to shape campaign themes, advise on marketing mix and investments for each program and align on implementation plans.
- Lead ongoing alignment with Global Demand, Field Marketing, Digital Marketing, Communications and Product Marketing teams as they execute programs to gain feedback for continuous improvement.
- Work with marketing operations and analytics teams to measure campaign performance and advise on course corrections needed as campaign execution unfolds.
- Proven experience in driving integrated, multi-channel marketing campaigns for a B2B SaaS company
- Demonstrated success owning the strategy, framework, development and execution plans for global campaigns that target enterprise size companies
- Strong command of global and regional interlock with proven experience building integrated campaigns at scale
- Strong analytical skills and track record of making data-driven decisions to continually optimize performance and determine future investments
- Strong fluency in G-Suite, Marketing Automation and CRM systems such as Marketo, Demandbase and Salesforce.com, as well as other office productivity and collaboration tools
- Preferred experience working with the SiriusDecisions Campaign Framework and its implementation process
- Highly collaborative and believe success is achieved as a team
- Detail oriented with a commitment to delivering high quality campaigns
- Driven by data, results and continuous improvement
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