Senior Product Marketing Manager


Los Angeles, CA, USA Remote

Full time

Marketing / Communication / PR

Sep 12

At Optiv, we’re on a mission to help our clients make their businesses more secure. We’re one of the fastest-growing companies in a truly essential industry. Join us.

Optiv is seeking a strategic and collaborative senior product marketing manager to own the narrative and go to market plans for Optiv services and solutions. Reporting to the senior director of product marketing, you will align stakeholders across the business to drive growth, awareness, and adoption of the Optiv solution portfolio. You’ll be the glue that binds our portfolio strategy to the go to market messaging, tactics and activities we need to achieve results for your solution areas. 

How You'll Make an Impact:

  • Go to market strategy: proactively collaborate and drive alignment across our innovation management, product, sales, alliances, marketing, and other teams to define and orchestrate the cross-functional GTM plans
  • Product expertise: be the go-to expert and source of truth for your solution areas, defining compelling use cases, narratives, marketing plans and content that inform and engage internal and external audiences
  • Product alignment: work closely with our practices, innovation management and partner teams to define the solutions roadmap, representing market growth opportunity and client needs
  • Differentiated messaging: leverage strategic and market insights to develop differentiated messaging and positioning that resonates with buyers and empowers our sales teams to be successful
  • Market intelligence: understand our buyers – their challenges, industries, buying processes, intent signals and where they get information, including the whowhatwhen and why behind the decisions they make
  • Market landscape: maintain a deep understanding of the market landscape and trends, as well as our competition and how they position and message their products
  • Sales enablement collaboration: partner with our enablement team to develop training and content that equips the field to successfully sell Optiv services and solutions
  • Data insights: regularly evaluate the effectiveness of marketing programs that support your solution areas and report back to the business on required changes

Qualifications for Success:

  • 10+ years of product marketing experience preferably in cybersecurity or B2B technology
  • Demonstrable experience leading go-to-market planning and strategy development 
  • Ability to present the value of Optiv services and solutions in a way that resonates and clearly articulates how we solve our clients’ challenges
  • A collaborative team player with a strong sense of ownership, accountability, and flexibility
  • Excellent people and organizational skills to successfully interact with colleagues, cross-functional teams and third parties
  • Exceptional ROI-tracking skills, able to prove what is working and what isn’t working
  • A strong public speaker and solid writer, comfortable delivering presentations and briefings at events, conferences, and webinars to internal and external audiences
  • Hardworking self-starter with a “no-task-is-too-small” mindset and willingness to go above and beyond
  • Ability to prioritize on the fly and manage multiple moving parts simultaneously
  • Additional qualifications:
  • Previous management experience preferred
  • Ability to apply the Pragmatic Marketing framework
  • Familiar with Product Marketing Alliance approach
  • Experience using Adobe Workfront 
  • #LI-JL1
  • #LI-Remote

With Optiv you can expect:

• A company committed to championing Diversity, Equality, and Inclusion through our Affinity groups including, Black Employee Network, Disabled Employee Network, Latino Employee Network, Optiv Pride (LGBTQIA+), Veterans Support Network, and Women's Network.

• Work/life balance. We offer “Recharge” a flexible, time-off program that encourages eligible employees to take the time they need to recharge

• Professional training resources, including tuition reimbursement

• Creative problem-solving and the ability to tackle unique, complex projects

• Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.

• The ability and technology necessary to productively work remote/from home (where applicable)

If you are seeking a culture that supports growth, fosters success, and moves the industry forward, find your place at Optiv! As a market-leading provider of cyber security solutions, Optiv has the most comprehensive ecosystem of security products and partners to deliver unparalleled services. Our rich and successful history with our clients is based on trust, serving more than 12,000 clients of varying sizes and industries, including commercial, government, and education. We have the proven expertise to plan, build, and run successful security programs across Risk Management, Cyber Digital Transformation, Threat Management, Security Operations - Managed Services, and Identity and Data Management.

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