Sr Campaign Marketing Manager

Adobe

San Francisco, CA, USA

Full time

Marketing / Communication / PR

May 10

Our Company


Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 


We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


The Acrobat Campaign Marketing team is looking for a Sr Campaign Manager for Document Cloud mobile to lead marketing strategies and plans driving audience and business growth!

You will drive planning and handle execution, reporting/analytics and ongoing optimization of campaigns globally – in partnership with cross-functional teams including Social, Studio, Performance Media, Lifecycle Marketing, Engagement and Retention, & Adobe.com. This global role partners closely with teams in the European, Japan, and Asia-Pacific regions. The role will be a partner to Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

This is a roll-up-your-sleeves and get it done position that’s perfect for someone with an entrepreneurial-spirit, who enjoys identifying and taking on new opportunities!

What you’ll do:

  • Develop and drive integrated campaign marketing plans for Document Cloud mobile – Adobe Acrobat Reader and Adobe Scan
  • Collaborate and develop strong working relationships with cross functional teams across the global marketing organization, Product Marketing and Go-To-Market
  • Partner with marketing teams in regions – EMEA, Japan, and APAC – to provide framework that enables the scale of global campaigns and consistency of outcomes.
  • Write creative briefs and kick-off initiatives with internal marketing teams and internal studio creative resources.
  • Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with critical marketing metrics.
  • Measure and optimize marketing funnel and programs. Take accountability for performance to plan against defined metrics.
  • Know our products, our categories, and our consumers to build outstanding customer journeys
  • Establish relationships and develop credibility with cross functional team partners across the company.

What you’ll need to succeed:

  • Bring 8+ years of data-driven marketing experience working on/with consumer and technology brands and products, most notably mobile
  • Strong executional knowledge across a wide-variety of marketing channels/tactics
  • Excellent written and verbal communication skills with attention to detail.
  • Ability to work with team members and stakeholders across the organization whose input is critical to the success of your plans.
  • Balance creative inspiration, insights, and fact-based analytics.
  • Ability to organize and prioritize multiple projects and deadlines with minimal oversight
  • Bring a strong passion for Adobe's brand and products.
  • Fast learner with a positive demeanor and ability to test and learn.
  • Good understanding of best-in-class mobile marketing efforts


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Adobe

Changing the world through digital experiences

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