Microsoft Viva Sr. Product Marketing Manager


Redmond, WA, USA Remote

Full time

Marketing / Communication / PR

Mar 20

This job is no longer accepting applications.


Come join the Microsoft product marketing team to be a part of Microsoft Viva, our new suite of products and services focused on the dynamic and fast-growing Employee Experience category. Viva builds on Microsoft 365 and delivers a modern, unified experience platform for employee communications, knowledge, learning, wellbeing, and insights, all right within Microsoft Teams for a truly intelligent and intuitive experience. Viva is growing quickly and we’re in need of a strategic Product Marketer to join the core Viva product marketing team to establish new inbound processes, positioning, packaging, and execution in support of Viva’s growth areas. This will be a highly influential and cross-functional role that will require building new processes and playbooks in alignment with stakeholders.




As a Senior Product Marketing Manager, you will partner across product, design, brand, and business planning to lead and execute inbound PMM projects. You will serve as a strategic partner to Viva Product and Engineering teams on Viva’s new growth areas and help communicate marketing requirements into product roadmap and launch strategies. You will be obsessed in building new processes and playbooks based on insights from Viva’s in-market product adoption and customer success. You will also help manage Viva’s roadmap and product innovation launch processes. Clear passion for charting new paths and being strategic is essential. In this role you will: 


  • Project manage new Viva PMM programs related to brand messaging, solution positioning, packaging and product launches supporting Viva’s growth and expansion areas  
  • Establish new guidelines and playbooks for Viva growth areas including product definitions, naming, packaging, and other requirements that impact Product and Engineering planning 
  • Manage Viva roadmap processes including creating a bill of materials to support roadmap strategy and storytelling  
  • Coordinate across Viva Product marketing on tier one product launch strategy and execution including launch assets: innovation brochures, videos, web content updates and enablement materials for sales and partners  
  • Be a spokesperson for Viva inbound product marketing in product strategy discussions with Product, Design and Engineering teams  
  • Support thought leadership discussions and projects with Content Marketing based on Viva roadmap and innovation trends  
  • Support market research initiatives to help the Viva Product Marketing team uncover market trends, new buyer personas, pain points and validate messaging 
  • Be a credible spokesperson and evangelist for new Viva products at internal and external events


 Primary qualifications: 

  • 5+ years track record of success in product marketing and/or business consulting to SaaS/cloud business customers for a direct or partner-led business model. 
  • Experience creating audience-focused content in variety of formats.    
  • Proven ability to collaborate and achieve results with a diverse set of stakeholders including product engineering, sales and PR.  
  • Undergraduate degree 


Helpful qualifications: 

  • Domain expertise in HR Tech or Employee Experience.   
  • Background supporting early stages of SaaS product marketing in alignment with internal business partners including Product, Engineering and GTM.  
  • Experience marketing in geographies outside North America.  
  • MBA.  

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.


Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

Benefits and Perks

  • Industry leading healthcare
  • Savings and investments
  • Giving programs
  • Educational resources
  • Maternity and paternity leave
  • Opportunities to network and connect
  • Discounts on products and services
  • Generous time away

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