Onboarding Lifecyle Marketing Manager


New York, NY, USA Remote

Full time

Marketing / Communication / PR

Mar 20

This job is no longer accepting applications.

Help shape the new face of Microsoft. The Microsoft Advertising business has reached $10 billion in advertising revenue over the last year with our news and search offerings. As our network grows, we need top talent to help reach our bold ambitions of advertiser growth.  Microsoft Advertising is the destination for collaborative, and passionate digital marketing professionals seeking a rewarding career within a thriving inclusive culture.  

The Microsoft Advertising Marketing team is looking for a talented marketer to drive customer lifecycle strategy and execution, ensuring a smooth onboarding experience for newly acquired customers.  

In this role, you will work across marketing, sales, engineering, services and analytics partner teams to develop and execute a global onboarding marketing program for new small business advertisers onto the Microsoft Advertising platform across 30+ markets.  

You are a self-starter who will research and develop a data-driven approach and gain an in-depth understanding of key drivers for engagement, revenue and retention within the Onboarding customer lifecycle for small business advertisers and agencies. In this role you will own the creation and execution of the Onboarding marketing program, in conjunction with various stakeholders, across multiple touch points including email, web, app, services, to improve the customer onboarding experience and ongoing retention.   


  • Creating a multi-channel onboarding program across email, in-app messaging, web engagement, webcasts, etc. working with key stakeholders to optimize the customer experience. 
  • Building and optimizing a multi-touch email program with our creative agency to engage, delight and educate new small business advertisers.   
  • Conduct constant opportunity analysis to improve the customer experience and meet revenue goals.  
  • Oversee the customer service onboarding offering that touches thousands of customers each month. Conduct regular analysis to uncover ways to improve the experience and business results.  
  • Be the resident subject matter expert on customer Onboarding Churn including monitoring and sharing business results and trends.   
  • Manage campaign content language, cultural and geopolitical localization as appropriate. 
  • Prepare and present reviews of customer marketing activities and business impact. 



Required/Minimum Qualifications 

  • Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 3+ years sales, marketing, or business development experience OR equivalent experience. 
  • Marketing experience preferably with digital marketing experience. 
  • Ability to manage multiple tasks, projects and deliverables in parallel to efficiently achieve high-quality results. 
  •        Experience managing campaign execution including strategy, planning, execution and reporting   
  •        Strong project management skills. 
  •        Ability to drive results through multiple cross-group layers  
  •        Ability to creatively solve complex problems  



Additional or Preferred Qualifications 

  • Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 4+ years sales, marketing, or business development experience 
  • OR Master's Degree in Business Administration, or related field AND 2+ years sales, marketing, technology-based, or business development experience 
  • OR equivalent experience. 

#MicrosoftAdvertising #WebXT   


Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.


Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

Benefits and Perks

  • Industry leading healthcare
  • Savings and investments
  • Giving programs
  • Educational resources
  • Maternity and paternity leave
  • Opportunities to network and connect
  • Discounts on products and services
  • Generous time away

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